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Certified Marketing Cloud Email Specialist Exam Dumps

Salesforce-Certified-Marketing-Cloud-Email-Specialist Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Content: 60 multiple-choice/multiple-select questions

Time allotted to complete the exam: 90 minutes

Passing score: 65%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: None required; Email Essentials (EEB101) course attendance is highly recommended (Content Builder is covered in this course).

The Salesforce Marketing Cloud Email Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 15%

Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.

Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.

Given a customer scenario, differentiate elements of an email that can impact message deliverability.

Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.

Given a customer scenario, apply best practices of communicating with a population.

Email Message Design: 13%

Given a customer scenario, recommend email design best practices to implement.

Given the desired output functionality, recommend methods for creating responsive emails.

Given the desired output requirements, recommend strategies to A/B test email elements.

Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

Given an email message design, determine the correct use of Approvals.

Content Creation and Delivery: 18%

Given a scenario, create and customize an email message to meet a customer's need.

Given a scenario, send and deploy an email campaign to meet the customer requirement.

Given a scenario, know how to manage content needed to deploy a customer’s email campaign.

Describe various send capabilities in the Email application.

Marketing Automation: 19%

Given a customer scenario, recommend the appropriate marketing automation solution.

Given a scenario to manage customer data, configure the appropriate marketing automation tools.

Subscriber and Data Management: 28%

Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.

Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.

Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.

Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.

Tracking and Reporting: 7%

Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

Given an email campaign, describe the steps involved to analyze the performance results.

Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.

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Salesforce-Certified-Marketing-Cloud-Email-Specialist PDF Sample Questions

Salesforce-Certified-Marketing-Cloud-Email-Specialist Sample Questions

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Salesforce-Certified-Marketing-Cloud-Email-Specialist
Certified Marketing Cloud Email Specialist
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Question: 90
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available
to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
A. Shared Data Extension Permissions
B. Date/Time Range for Access
C. Data Extension Sharing Rules
D. Manage Data Extension Policies
Answer: A
Question: 91
Which tactic will improve deliverability for a new sender?
A. Send email during the holiday season when new senders are less likely to be detected
B. Send email to a minimum of 35,000 subscribers per ISP per day
C. Send email to ISPs that have been notified of the new sender
D. Send email to the most active and engaged customers
Answer: D
Question: 92
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their
profile.
Which tool would the marketer use in this scenario?
A. Subscriber Group
B. Send Log
C. Data Filter
D. Web Collect
Answer: D
Question: 93
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send
menu?
A. Save the data extension in the Test Folder.
B. Create the data extension as �Is Testable�.
C. Associate the data extension to the Campaign.
Answer: B
Question: 94
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?
A. Change the URL Expiration in Email Administration
B. Update the link using AMPscript
C. Resend the email with the correct link
D. Change the link in Job Links under Tracking
Answer: D
Question: 95
How are the test audiences for an A/B test selected? (Choose 2)
A. The test administrator chooses which subscribers to place in each audience
B. The system automatically uses 15% of the population for each audience
C. The system randomly places target subscribers into the selected audiences
D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
Answer: C,D
Question: 96
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple
marketing platform these files contain only the previous day�s opt-out updates. If a run fails, it must be manually rerun
to maintain compliance.
How should the notification be received if the data import is unsuccessful?
A. Automation Notification Settings
B. Import Activity Notification Settings
C. Configured Alert Manger Settings
Answer: C
Question: 97
A customer wants to automate nightly imports and also have the ability to manually import files via the Import
Wizard.
What needs to be configured in the Marketing Cloud account?
A. File Transfer
B. Data Loader
C. Enhanced SFTP
D. Encrypted SFTP
Answer: C
Question: 98
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
A. Buy email lists
B. Permission is specific to an address even if you know others.
C. Opt-in via SMS in not Opt-in via email (And vice versa)
D. Opt-ins are brand specific, don�t share with other brands.
E. In store loyalty programs
Answer: B,C,D
Question: 99
Which combination of audiences can be selected in the recipient section for a specific Send?
A. Lists and Audiences
B. Contacts or Audiences
C. Lists or Data Extensions
D. Lists and Data Extensions
Answer: C
Question: 100
Following a batch email send. Northern Trail Outfitters wants to update an email link�s URL.
Which action should be recommended?
A. Navigate to the email in Content Builder and update the URL.
B. Navigate to the Job Links tab In My Tracking and update the URL.
C. Navigate to URL Expiration in Setup and update the URL.
Answer: B
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Salesforce doubles down on generative AI with advertising GPT and Commerce GPT

be a part of suitable executives in San Francisco on July eleven-12 and find out how business leaders are getting ahead of the generative AI revolution. learn extra

these days, CRM giant Salesforce debuted two new generative AI items. announced at the business’s ongoing Connections conference, advertising and marketing GPT and Commerce GPT will vigour Salesforce’s advertising Cloud and Commerce Cloud, enabling firms to get rid of repetitive, time-drinking projects from their workflows and deliver personalised campaigns and looking experiences, at scale.

The news follows closing month’s launch of Slack GPT and Tableau GPT and highlights Salesforce’s becoming focal point on AI, where it's moving the needle to make sure generative AI sits on the coronary heart of its core items and services. besides the fact that children, it must be referred to that these items’ features aren't accessible appropriate away and should roll out in phases, beginning in summer 2023.

>>observe VentureBeat’s ongoing generative AI coverage<<

How will marketing GPT and Commerce GPT assist?

driven by the Salesforce facts Cloud, which hosts customer profiles made from facts from all methods, and the Einstein GPT generative AI assistant, advertising and marketing GPT allows commercial enterprise users to interface with their marketing Cloud system the usage of herbal language.

event

radically change 2023

join us in San Francisco on July eleven-12, where top executives will share how they have got integrated and optimized AI investments for fulfillment and prevented average pitfalls.

To delivery off, the business referred to, advertising Cloud clients will be able to put in natural language prompts to query the records Cloud profiles and identify new audience segments to goal. They may also ask Einstein GPT to write or adjust customized emails — comprehensive with field lines and body content material — for campaigns, or use Typeface within the platform to create contextual visual property.

That’s no longer all.

besides generative features, the advertising cloud will get AI-pushed phase intelligence and speedy identification resolution capabilities.

the previous will automatically join first-celebration statistics, revenue statistics and paid media information from Meta and Google for a comprehensive view of a campaign’s performance, relative to the viewers phase centered.

The latter will instantly resolve consumer identities throughout distinct contraptions/experiences the usage of AI and bring the advice together for greater customized experiences.

In a press briefing, Stephen Hammond, EVP and GM for Salesforce advertising and marketing Cloud, referred to that the id resolution capacity would require end clients to choose in.

while advertising and marketing GPT focuses on simplifying how teams create, bring and analyze personalised campaigns, Commerce GPT appears at the introduction of customized browsing experiences.

The providing uses records Cloud and Einstein GPT to permit users to now not simplest promptly create dynamic product descriptions for digital storefronts, but have those descriptions translated into different languages for diverse goal audiences.

This may be the first of many content material generation features set to land into Commerce GPT.

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“clients conveniently should classification in what they desire … and we have in mind their intent, and suggest things like storefront design, merchandizing sets and even promotions,” Michael Affronti, SVP and accepted supervisor for Commerce Cloud, referred to within the press briefing.

greater GPT improvements in the playing cards

whereas Salesforce has made colossal generative AI announcements in the final couple of months, it’s protected to claim that the enterprise is barely getting begun. within the press briefing, Hammond and Affronti laughed that Salesforce is now an “AI company” and stated that they’ll have greater GPT information to share for different customer 360 products, most doubtless earnings and repair Cloud, later this month.

throughout Salesforce’s quarterly salary name on may additionally 31, CEO Marc Benioff mentioned that the coming wave of generative AI will be extra innovative than any technological innovation of our lifetime, or perhaps any lifetime.

“Like Netscape Navigator, which opened the door to a more desirable internet, a brand new door has opened with generative AI, and it's reshaping our world in ways that we’ve on no account imagined,” he referred to.

VentureBeat's mission is to be a digital city rectangular for technical decision-makers to gain abilities about transformative enterprise technology and transact. find our Briefings.

References

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