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Professional Diploma in Digital Marketing Exam Dumps

PDDM Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

This comprehensive digital marketing course, delivered 100% online, teaches key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and much more.

How is digital marketing defined in the current market- Whats the best way to get in front of potential customers- How can you create a campaign that combines the best of traditional and digital marketing- How do you distinguish from inbound and outbound marketing-

In this module, youll master the fundamentals. You will learn how to navigate the buyers journey. And you will acquire actionable, practical information.

- Principles of Digital Marketing

- Developing Objectives

- Connecting with the Customer

- Digital Research

- Cultural Research

Digital media is fascinating and powerful because its super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do.

This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

- Content Marketing Concepts and Strategy

- Developing a Content Marketing Plan

- Publishing and Distributing Content

- Using Content Research to Find Opportunities

- Creating and Curating Content

- Metrics and Performance

Search Engine Optimization (SEO)

Module Info & Overview

You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like.

- SEO Fundamentals

- Keywords and SEO Content Plan

- Measuring SEO Performance

- Aligning SEO and Business Objectives

- Optimize Organic Search Ranking

Display and Video Advertising

Module Info & Overview

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where its at.

- Fundamentals of Display and Video Advertising

- Google Display Network and Video Ad Formats

- Creating and Managing a YouTube Channel

- Creating Display and Video Campaigns

- Targeting Display and Video Campaigns

- Measurement and Optimization

Website Optimization

Module Info & Overview

What makes a winning website- This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, lets get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

- Web Design and Website Optimization

- Design Principles and Website Copy

- Publishing a Basic Website

- User-Centered Design and Website Optimization

- Website Metrics and Developing Insight

Digital Marketing Strategy

Module Info & Overview

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. Thats why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

- Digital Strategy Fundamentals

- Setting Strategy Objectives and KPIs

- Digital Strategy Research

- Developing a Creative Strategy

- Executing a Digital Marketing Strategy

- Communicating a Digital Marketing Strategy

Digital Marketing Institute courses are white hot,
created with insight from those who are already
out there doing it. We bring you expert thought and
practice. Were about getting you in the game.
But its a game of perpetual motion, ever-changing,
always new. So we are also about keeping you in
the game. Right from the moment you sign up for
a course, you also become a DMI Power Member
which means you get access to our Continuing
Professional Development (CPD). Learn and
upskill as your needs and ambitions change. Stay
tuned into the hive mind of new insight. Stay
connected to the industrys best opportunities.

Stay relevant.

DMI Certification is not just recognized all over
the globe – its setting the global standard. It also
helps that we have Certified more professionals to
a single digital marketing standard than any other
certification body. We know what were doing - and
key industry players know that we know what were
doing too.

And it works. Fact is 95% of our Certified
Members are currently employed and 81% were
promoted after earning their Certification

Because it helps you look better,
travel better and play the long game.
Once upon a time digital marketing was a wild
space, filled with great innovative people and some
who simply talked a good game. But now, weve
built a Certification Framework which helps real
skills get recognized and rewarded. Its meaningful
and its working. Bluechip global brands, innovators,
training companies and even universities in over
90 countries recognise and use Digital Marketing
Institutes Certification Framework.

Your DMI Certification:

Ɉ Gives you the skills you need to speak
loud and clear to the right audiences
Ɉ Tells the world what you know
and what you can do - your DMI
Certification acts like a magic key.

Doors open
Ɉ Means you travel well between
different opportunities and countries.
Its your oyster
Ɉ Aligns with other qualification
frameworks across the globe. Take
that ball and run with it
Ɉ Gives you powers you may not
yet even understand, yet whose
awesome potential will reveal itself in
new and startling ways throughout
your career

Principles of Digital Marketing

↗ Inbound and Outbound Strategies

↗ Digital Media Examples

↗ Traditional vs. Digital Marketing

↗ Principles of DMIs 3i Methodology

↗ Digital Channels

Developing Objectives

↗ SMART Objectives

Digital Research

↗ Audience Research

↗ Social Listening Platforms

↗ Social Listening and Audience Research Tools

Cultural Research

↗ Competitive Research Platforms and Tools

↗ Industry Trend Research

↗ Digital Research

Connecting with the Customer

↗ The Buyers Journey

↗ Five Marketing Functions

↗ 360 Digital Marketing Campaign

↗ Marketing Functions and Buyer Journey Stages

↗ Digital Marketing Concepts, Principles, Procedures and Tools

Content Marketing Concepts and Strategy

↗ Benefits of Content Marketing

↗ Qualities of Effective Content

↗ Types of Content

↗ Content Alignment with the Buyers Journey

↗ Community Management

↗ Content Marketing Strategy

Using Content Research to Find Opportunities

↗ Social Listening

↗ Competitor Content Analysis

↗ Content Audit

Developing a Content Marketing Plan

↗ Content Marketing Goals

↗ Content/Business Goal Alignment

↗ Customer Personas

↗ Content Topics

↗ Content Calendar

↗ Content Management Systems

Creating and Curating Content

↗ Content Stakeholders

↗ Content Types and Formats

↗ Content Tools

↗ Content Creation and Curation

↗ Content Creation Best Practice

↗ Brand Components

↗ Content Personalization

Publishing and Distributing Content

↗ Content Platforms

↗ Benefits and Challenges of Content Seeding

↗ Content Scheduling Techniques and Tools

↗ Content Promotion Strategies

Metrics and Performance

↗ Content Marketing ROI

↗ Content Marketing Metrics

↗ Metrics and Content Marketing Strategy

Key Social Platforms for Digital Marketing

↗ Benefits of Social Media Marketing

↗ Social Media Marketer Responsibilities

↗ The Buyers Journey Stages

↗ Influential Social Media Platforms

↗ Key Terminology

Setting up a Social Media Experience for a Business

↗ Best Social Media Account Practices

↗ Facebook for a Business

↗ Twitter for a Business

↗ LinkedIn for a Business

↗ Instagram for a Business

↗ Snapchat for a Business

Growing and Engaging an Audience

↗ Community Techniques and Best Practices

↗ Content Sharing Best Practices

↗ Sharing Stories Best Practices

↗ Video Content Best Practices

↗ Hashtag Usage Best Practices

↗ Twitter Content Best Practices

↗ LinkedIn Content Best Practices

↗ Instagram Content Best Practices

↗ Snapchat Content Best Practices

Creating and Optimizing Social Media Campaigns

↗ Campaign Set-up

↗ Facebook and Instagram Business Manager

↗ Twitter Ads Manager

↗ LinkedIn Campaign Manager

↗ Snapchat Ad Manager

Developing Data-Driven Audience and Campaign Insights

↗ Campaign Tools Analysis

↗ Facebook Tools and Analytics

↗ Twitter Tools and Analytics

↗ LinkedIn Tools and Analytics

↗ Instagram Tools and Analytics

↗ Snapchat Analytics and Campaigns

SEO Fundamentals

↗ Paid and Organic Search

↗ Key SEO Components

↗ Search Engine Introduction

↗ Common Search Query Types

↗ SERP (Search Engine Results Pages) Components

Aligning SEO and Business Objectives

↗ SEO Objective Types

↗ Create and Implement SEO Objectives

Keywords and SEO Content Plan

↗ Keyword Research Benefits

↗ Short and Long Tail Keywords

↗ Conduct Keyword Research

↗ Convert Keywords into SEO Content

Optimize Organic Search Ranking

↗ Technical Components for Visibility

↗ On-page Optimization

↗ Off-page Optimization

↗ SEO Audit

Measuring SEO Performance

↗ Traffic Sources

↗ SEO Metric Types

↗ Success Measurement

Fundamentals of Paid Search

↗ Paid vs. Organic Search

↗ Customer Use of Search Engines

↗ Paid Search Benefits

↗ Elements of Paid Search Campaigns

↗ Paid Search Campaign Creation with Google Ads

↗ Google Ads Manager Account vs. Child Account

↗ Google Ads Best Practice

↗ Google Ads Account Elements

↗ Paid Search and SEO Keyword Research

↗ Google Ads and Paid Search Campaigns

Search Campaign Management

↗ Advertising Budget Management

↗ Google Ads Bidding

↗ Google Ads Bid Simulator Tool

↗ Optimize Paid Search Campaigns

↗ Google Ads Editor

Paid Search Campaign Measurement

↗ Paid Search KPIs

↗ Conversion Tracking

↗ Success Metrics

↗ Google Analytics Measurement

↗ Google Analytics and Search Console Reporting

Fundamentals of Display and Video Advertising

↗ Key Concepts, Benefits and Value

↗ Key Advertising Platforms

↗ Advertising Buying Mechanisms

↗ Strategy Objectives

Creating and Managing a YouTube Channel

↗ YouTube Channel Setup

↗ Video Best Practices

↗ Content Management Best Practices

↗ YouTube Analytics and Reporting

Google Display Network and Video Ad Formats

↗ Google Display Network Campaign Types

↗ Ad Formats and Sizes

Creating Display and Video Campaigns

↗ Google Ads Display Ad Campaign

↗ Responsive and Non-responsive Ads

↗ YouTube Channel and Google Ads Linking

↗ Standard Video Ad Campaigns

↗ YouTube Ads

Targeting Display and Video Campaigns

↗ Targeting Types

↗ Audience Targeting

↗ Contextual Targeting

↗ Advanced Google Ads Features

↗ Configure Ad Exclusions

↗ Remarketing Options

↗ Bidding Strategy

Measurement and Optimization

↗ Key Display Campaign Metrics

↗ Video Campaign Metrics

↗ Performance Analysis of Display Campaigns

↗ Performance Analysis of Video Campaigns

↗ Impact Performance Analysis

↗ Campaign Optimization

Email Marketing Fundamentals

↗ Key Concepts

↗ Inbound Email Marketing

↗ Legislation and Regulations e.g. Permissions

and Data Protection

Tools and Strategy

↗ Key Strategy Principles

↗ Email Service Providers

↗ Recipient Sources

↗ Contact Databases

Email Design

↗ Email Writing and Design

↗ The Buyers Journey Alignment

↗ Subject Lines

↗ Copy Essentials

↗ Design Best Practices

↗ Call-to-Actions (CTAs)

↗ Image Best Practices

Creating an Effective Email Campaign

↗ Email Campaign Creation

↗ Delivery Factors

↗ Delivery and Placement Challenges

↗ Campaign Management Best Practices

Testing and Optimizing an Email Campaign

↗ Test Components

↗ A/B Testing

↗ Key Campaign Measurement Metrics

↗ Optimize Open and Click Through Rates

↗ Mobile Optimization

↗ Bounce Rates and Unsubscribes

Marketing Automation

↗ Benefits of Automation Tools

↗ Key Process Building Blocks

Web Design and Website Optimization

↗ Website Optimization and SEO

↗ Optimization and Digital Marketing Strategy

↗ Design, Construction, Maintenance and

Optimization in a Marketing Context

↗ Key Components of Web Design

Publishing a Basic Website

↗ Website Hosting Options

↗ WordPress.org Setup

↗ WordPress Themes

Design Principles and Website Copy

↗ Web Design Principles

↗ Mobile-First Design and SEO

↗ Copy Best Practice

↗ A/B Best Practice Testing

User-Centered Design and Website Optimization

↗ UX and UI Design, Benefits and Principles

↗ UX Assessment

↗ User Experience Improvement and UserCentered Design Methods

↗ Key Optimization Performance Factors

Website Metrics and Developing Insight

↗ Website Monitoring

↗ Evaluation Tools

↗ Implement Monitoring and Optimization Best

Practice

Web Analytics Fundamentals

↗ Insight Types for Digital Marketers

↗ Analytics Tools for Data Collection,

Measurement and Analysis

↗ Google Analytics Benefits and Limitations

↗ Analytics Reporting Terminology

↗ Legal Requirements, Responsibilities and Best

Practice

Creating and Configuring a Google Analytics

Account

↗ Account Setup

↗ Tracking Code Installment

↗ Key Settings and Navigational Functions

↗ Account Settings and Filters

↗ Benefits and Risks of Sharing Access

↗ Linking Google Analytics and Other Tools

Setting Goals with Google Analytics

↗ Setup Goals

↗ Match Website Activity to Goals

↗ Use Goal Funnels to Analyze Customer

Conversion Journey

Monitoring Campaigns with Google Analytics

Reports

↗ Campaign Types

↗ Audience, Acquisition, Google Ads, Behavior,

Events and Conversion Reports

↗ Multichannel Funnels Reporting

Analyzing and Recording Google Analytics Data

↗ Track Traffic Changes in Real-Time

↗ Custom reporting, Annotations and Custom

Segments

↗ Standardized Data Process

Digital Strategy Fundamentals

↗ Core Digital Marketing Strategy Components

↗ Strategy Purpose

↗ Strategy for plan communication

↗ Digital Marketing and Digital Media

↗ Resource Mapping

↗ Budget Planning

↗ ROI and Success Metrics

Setting Strategy Objectives and KPIs

↗ Common Business Objectives and Campaign

Expectations

↗ Identify and Distinguish KPIs

↗ Past Performance and Industry Benchmarks for

Forecasting

↗ Regular Performance Reviews

Digital Strategy Research

↗ Key Research Activities

↗ Research Mapping

↗ Strong Research vs. Potentially False Reports

↗ Owned, Accessed and Desk Research

↗ Audit Factors

↗ Audience and Competitor Research

↗ Social Listening Study

↗ Creative vs. Media Brief

Developing a Creative Strategy

↗ Key Creative Strategy Ingredients

↗ Maximize and Repurpose Creative Output

↗ Content Strategy Elements

↗ Creative Format Specifications

Executing a Digital Marketing Strategy

↗ Strategy Objectives

↗ Optimize Channel and Budget Mix

↗ Media Planning for Paid Channels

↗ Key Campaign Components

Communicating a Digital Marketing Strategy

↗ Stakeholder Communication Tools

↗ Digital Marketing Strategy Best Practice

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PDDM PDF Sample Questions

PDDM Sample Questions

DMI
PDDM
Professional Diploma in Digital Marketing
https://killexams.com/pass4sure/exam-detail/PDDM
QUESTION: 95
Which one of the following would be considered as a traditional marketing channel?
A. Billboard Advertising
B. Email marketing
C. Social media marketing
D. Mobile marketing
Answer: A
QUESTION: 96
Digital Marketing campaigns are often based on a process sequence from Launch to Review
to Adjustment and finally to Re-Launch. What is this process known as?
A. Iteration
B. Perfection
C. Reflection
D. Refinement
Answer: A
QUESTION: 97
Traditional marketing is sometimes characterized as a broadcast approach. What does this
mean? Choose one of the following:
Exhibit:
A. One-to-Many
B. Message driven
C. Interruption model
D. One-to-One
Answer: A
QUESTION: 98
Digital marketing channels often __________ consumers from schedules and constraints
associated with standard broadcasting channels. Fill in the blank to complete the sentence by
choosing one of the following:
Exhibit:
A. Liberate
B. Constrain
C. Separate
D. Exclude
Answer: A
QUESTION: 99
"Digital Marketing heralds a new departure for marketing today. To really engage with
consumers in the online world you need to be ________ and ________ " Choose one of the
following to fill in the blanks and complete the sentence:
A. Open and transparent
B. Strategic and calculating
C. Radical and original
D. Transparent and apologetic
Answer: A
QUESTION: 100
Emergent digital technologies have been characterized as disruptive. What does this mean?
Choose the correct explanation of the following:
Exhibit:
A. Shift in power to the consumer
B. Strengthening of power for the business
C. Share of power between consumer and business
D. Share of power between consumers only
Answer: A
QUESTION: 101
Which digital marketing tactic develops engagement with the target audience across a range
of different networks, forums and devices? Choose the appropriate digital marketing tactic
from the Digital Marketing Institute Framework using the numbered options given.
Exhibit:
A. 1
B. 2
C. 4
D. 3
Answer: A
QUESTION: 102
It has been said that effective digital marketing is concerned with market reality, and not just
market research because every user action online is . Fill in the blank to complete the
sentence by choosing one of the following:
Exhibit:
A. Traceable
B. Verifiable
C. Explicable
D. Auditable
Answer: A
QUESTION: 103
Which one of the following is NOT considered as a primary digital marketing channel?
Choose one of the following:
A. Direct mail shots
B. Social media marketing
C. Mobile marketing
D. Search Engine Optimization
Answer: A
Section 6: Sec Six (104 to 109)
Details:Topic 10, Strategy and Planning
QUESTION: 104
Your CEO has asked you to set out some concrete business objectives for the upcoming
social media marketing campaign. Choose TWO such objectives from the list below:
A. Leads
B. Revenue
C. Click-Through-Rate
D. Social mentions
E. Reputation
Answer: A, B
QUESTION: 105
Recently there has been significant mentions about one of your products on Twitter. Which
tool will help you measure and manage this? Choose one of the following
Exhibit:
A. Twitalyzer
B. Google Media Planner
C. TweetPic
D. Google AdWords Keyword Planner
Answer: A
QUESTION: 106
Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the
options shown below:
A. Situation Analysis
B. Brand
C. Research
D. Standards
E. Information Gathering
Answer: A, E
QUESTION: 107
DRAG DROP
You want to adopt an appropriate communication style and tone. Match the style of
communication with the target group below:
Answer:
QUESTION: 108
You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will
help? Choose one of the following:
A. Google Analytics
B. Google Alerts
C. Google AdWords Keyword Planner
D. Google Webmaster Tools
Answer: A
QUESTION: 109
You have been attempting to build an audience persona and have taken into account factors
such as: age, gender, social background. What is the general term used to describe this?
Choose one of the following:
A. Demographics
B. Infographics
C. Pictographics
D. Profile Graphics
Answer: A
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PDDM Professional book

PDDM Professional book :: Article Creator

desirable 5 Books for a Budding knowledgeable Investor

Many individuals would want to find out how to develop into a success merchants, whether by means of stocks, commodities, alternatives, overseas change (currency exchange), or the entire above. alas, buying and selling and investing are not subjects commonly addressed in both excessive colleges or colleges in the u.s..

happily, a wealth of astounding books are available on every point of trading for these with the want and motivation to train themselves the craft of buying and selling.

These books, and many others, can give in-depth counsel on the complexities of investor trading from fundamental how-to suggestions to the psychology behind making investments. visit your native bookshop, library, or on-line bookshop to find these books and others on economic subject matters.

Key Takeaways

fitting a a hit trader will also be a difficult success, with a couple of usaand downs along the style.

there's nobody correct strategy to become a very good trader, however analyzing about how others have carried out it may possibly factor you in the appropriate route in your character and trading style.

a few classic books exist that now not best document true-world merchants and how they rose to the good, however additionally relate ideas you can also no longer gain knowledge of in finance class.

recollections of a stock Operator

Amazon

reminiscences of a inventory Operator, written through Edwin Lefèvre and posted in 1923, is perhaps the only most informed publication for aspiring merchants and investors.

The publication is a fictionalized account of the lifetime of the person considered by way of many to be the most appropriate stock dealer of all time, Jesse Livermore, introduced because the leading character, Larry Livingston, in the e-book.

This book, which is additionally noted as conveniently an outstanding study, is likely one of the few makes an attempt at an in depth biographical account (albeit fictionalized) of one of the noted buyers in inventory market circles within the early 20th century and offers enjoyable insights into Livermore's self-schooling as a dealer.

The publication is also full of a large number of pearls of knowledge on trading that are nonetheless commonly quoted these days, similar to, "all the time promote what suggests you a loss and keep what shows you a income."

The clever Investor

Courtesy of Amazon

Benjamin Graham's The intelligent Investor is considered the basic text on value investing, which remains one of the vital typical simple investing ideas and the underlying precept of lots of of investing strategies developed given that Graham's ebook turned into first published in 1949.

This book holds the big difference of being touted with the aid of famed investor Warren Buffett because the optimal ebook ever written almost about investing and as one of the most fundamental sources for his own training in trading stocks. within the booklet, Graham presents his core investing philosophy of picking out the intrinsic value of an funding after which looking to purchase into it at a cost beneath that value.

Market Wizards

Amazon

Jack Schwager has put collectively two very accepted books on trading: Market Wizards and the brand new Market Wizards. each books consist of interviews with one of the vital most a hit merchants of the past half-century, similar to Paul Tudor Jones, the billionaire founder of Tudor funding corporation.

it's frequently argued that the most useful option to be taught any craft or occupation is to be mentored with the aid of americans who have already attained success within the field. Schwager's books offer readers the probability to select up some mentor-like suggestions from very a success merchants. The interviews offer both exciting biographical tips on the interviewees and exposure to a large choice of investing suggestions.

The Disciplined dealer

Amazon

The Disciplined trader: setting up successful Attitudes written with the aid of Mark Douglas in 1990, addresses the area of the psychology of trading, the mental self-discipline it truly is required in an effort to be a successful trader.

besides the fact that children many other books have when you consider that been posted on this subject, Douglas' e-book continues to be considered a "should-read" classic textual content on trading psychology. probably the most strengths of the publication is the fact that, even though it addresses a field that might seem dauntingly complex to a few, it is a really clear and easy read.

Douglas does a brilliant job of describing the simple attitude and attitudes that are primary for traders. Douglas subsequently penned a different very prevalent publication on buying and selling psychology, trading within the Zone.

dealer Vic II: principles of skilled speculation

Amazon

This ebook, written by Victor Sperandeo, isn't as smartly known as many books on buying and selling but is a favourite of many merchants who've study it. in the publication, Sperandeo places forth an funding strategy that's based mostly now not on specific market events or enterprise-certain metrics however on an analysis of the time-honored course of the economy as driven with the aid of elements such because the fiscal guidelines implemented through the Federal Reserve and tax policy.

Sperandeo argues that selecting the primary route in which such policies will inevitably drive the economy enables merchants to verify the most likely universal market direction, in addition to selected market sectors with the intention to thrive.

commonly asked Questions What Does a economic trader Do?

A financial dealer buys and sells property within the monetary markets, both for themself or for a company. The goal is to purchase or promote an asset and earn a return. economic merchants spend time teaching themselves about property and the markets, permitting them to make fiscal choices on what, when, and how to change. notwithstanding merchants and buyers are occasionally concept to be the same, fiscal merchants typically engage in a shorter time frame than investors, who continually cling onto investments for the long term.

What skills Do You deserve to Be a monetary dealer?

if you want to financially trade your self, you don't actually need any skills. You just need entry to the markets to buy and sell assets, as well as money to be capable of achieve this. if you wish to be a dealer for a enterprise, you then will want skills. you will need at the least a bachelor's degree from a college to get employed at a financial enterprise. additionally, having an internship or outdated job journey will support you land a job.

Which buying and selling Is ultimate for novices?

it is generally considered that swing trading is foremost for inexperienced persons. Swing trading comprises keeping a place for more than a day but below a month. This allows for the category of trade to be less of a time dedication than day trading and positively less traumatic.

The final analysis

whereas there are plenty of books available about financial buying and selling, these books will provide you with a great insight and start into trading and investing so that you should begin to place your money to work, and with the right strikes, expectantly earn a return.

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